How To Make Money With Gourmet Gift Baskets
Here's a pleasant home-based business that will challenge your creative as wellas your managerial skills. It's a fun business for those who have the flare forcreating appetizing gift packages.
A FUN PRODUCT Gourmet gift baskets have become popular in recent years. Theyare a collection of desirable items, and in such a variety that they appeal toall. By determining the markets you want to target and the type of baskets youwant to produce, you can set your income goals for as little or as much as youlike.
CORPORATE ACCOUNTS From the very large and the very small, businesses have needsfor gift giving on a pretty constant basis.
By targeting corporate accounts, you protect yourself from potential salesfluctuations common to what are generally considered seasonal items. Businesseslove gift baskets because they are "safe" compared to other gifts like chocolate(many people now carefully watch their fat intake) or wine & spirits (manypeople don't drink). Of course, other possible clients for your gift basketsinclude associations, retail outlets, fund raisers, and individual customers whopurchase for themselves or as a gift.
CREATIVE DESIGNS
Gourmet gift baskets are fundamentally a few nice items placed in a uniquearrangement and presented to look extravagant. Use your imagination and keep aneye for unusual and appealing products. To keep unit price low, inventory mostcommonly used items by purchasing direct from the manufacturer or maindistributor. Look for large pretty items; they will give your product "size".
THEME MARKETING
Focus on a theme and build around it. From a corporate perspective, createpresentations that communicate the corporate logo or marketing slogan.
Do not limit yourself by just using baskets as your main vehicle. For example, abasket with an Italian theme can use (as its basket) a large pasta bowl to holda small vinegar, olive oil, sun-dried tomatoes and kitchen utensils.
Raffia or "grass" can be used to cushion the items, sealed together with shrinkwrap. Finish your basket with a bow or creative ribbon, and you've got aproduct that can be retailed for around $39. Your cost: as low as $12.
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