Electronic Advertising Service
The July 25 issue of TIME Magazine devoted its cover story to a new medium thatis currently being used by over 25 million people and is growing by 2 millionnew subscribers every single month.
This new medium is at the core of what are called Electronic Bulletin Boards - asystem by which people with computers can get entertainment programs, maketravel reservations, play games, get stock market reports, watch the news, evenbuy & sell products - using a computer.
Anyone with a computer can access any Bulletin Board by simply plugging anordinary telephone line to the computer. Take note of the following
:> With a regular telephone line, people can (using a standard telephone) sendand receive spoken words and sounds.
> With a regular telephone line, people can (using a fax machine) send andreceive copies of printed images, whether text, photos, or or designs.
> With a regular telephone line, people can (using a computer with a BulletinBoard system) send photos, graphic designs, moving pictures and sound - justlike television.
TYPES OF BULLETIN BOARDS There are bulletin boards for nearly every subjectmatter. There are bulletin boards for pet owners, bulletin boards for schoolteachers, for doctors, lawyers, entrepreneurs and many other fields of interest.
Of course, the most popular type of commercial bulletin boards are those thataccept advertising, where people from all over the country buy & sell a varietyof products and services.
In fact, one of the fastest-growing features offered by bulletin board servicestoday is called the Classified On-Line, a multi-category advertising servicefilled with classified ads placed by individuals and businesses.
HOW YOUR ADS GET DISTRIBUTED
[STEP #1] You send your 100-word classified ad to an AD BUREAU that willelectronically typeset your ad and put it in a format that is the standard usedfor sending electronic advertising.
[STEP #2] After typesetting your ad, the AD BUREAU sends your it to BRANDELCOMMUNICATIONS which serves as the CENTRAL CLEARINGHOUSE for all classifiedadvertising nationwide. There, all the ads from different independent AdBureaus across the country are compiled and reformatted into their respectivecategories. [STEP #3] Once all the ads are compiled, they are publish
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